Blech- those two words together conger up dirty images for me.
I read an article the other day over at Ex-consumer that intrigued me. You can find it here. It is in regards to subliminal messages in ads. Now I have been known to design ads with subliminal messages, because I am a firm believer that they work. As Americans we are exposed to hundreds if not thousands of ads a day. Think about it, on the drive to work you may listen to advertising on the radio, see it on billboards, sides of vehicles or bumper stickers. Before you pour your first cup of coffee, your brain has probably already seen at least a hundred different ads or brands. All of these ads are aiming for the same thing...to make you want it. Whatever "it" may be. As Americans we are programed to want what we don't have, the latest gadget, our co-worker's shoes, the neighbor's car. Ads for these things try to seal the deal, they use sexy models and overall blissfully happy tone in their commercials and most of the time it works. We buy it. Literately.
Before too long, it is no longer the coolest gadget, the shoes are out of style and your cool car has like twenty million recalls. We own so much in this country. So many things are now disposable. It really blows my mind. -But that is for another blog. Back to the topic...
This all came to me when I was spending about an hour going through my Monopoly game pieces from a recent grocery shopping trip. If you are not familiar with this marketing/advertising tool, let me give you a brief explanation. Every time you shop at a particular store you earn tickets that contain four game pieces for a monopoly board that the store provides. You can even get bonus tickets by purchasing "special" items. The game board is chalked full of prizes you can win if you collect all of the game pieces.
Whom ever came up with this advertising gimmick is a genus. Talk about BRAND RECOGNITION and subliminal messaging...each of the game pieces are a product or grocery item. That is four brands in one little ticket. Oh wait...make that five, because on the back of each ticket is a photo of yet another item/brand. Yesterday during my shopping trip I earned and received 60 tickets. I spent about an hour and a half tearing these things open, searching for the correct product, and licking and sticking. That means in less than two hours I was exposed to OVER 300 brands and logos.
Yikes! I have yet to know the affect this may have on me. Next time I go shopping I may choose these brand names over the generic store brand, as a direct result of this "game". I certianly feel like these brands are etched into my head after staring at them for about an hour and a half. Scary for us, fantastic for the suits that created this game.
As long as I'm ranting about this topic, I feel the need to include my disgust for prescription drug commercials. I don't like using this word but I absolutely HATE drug commercials. It seems like every other customer is advertising a pill for any kind of ailment you might experience in this lifetime. You know these commercials because they are the ones that use the happy people and slow motion smiles. (well, except the ones for depression medications, where they start out gloomy and magically the person is so blissfully happy they are hugging their grand kids with the sudden urge to live.) GIVE ME A BREAK! But wait the best part of the commercial is when they start listing the side effects of the medication..."may cause diarrhea, bloating, headaches, mood swings, depression, suicidal thoughts or actions, fatigue, infection, and even DEATH" they read all of this while the smiling happy people are now fishing or climbing a mountain or whatever else they can do now that they are on this magical drug. Yeah, right.
I seriously dislike those commercials and if I ever give up my TV all together that will be one of my top reasons for doing so. Okay, so I'm going to be done with this topic for now, it raises my blood pressure...hey...maybe their is a pill for that....let me turn on the TV and I'll be sure to find one...or twenty commercials advertising it...
Okay, this is where I'm going to ask you to check out Ex-consumer's blog. It's super intriguing and you might learn a thing or two. (I learned how to make my own laundry detergent)
Cheers! Happy Monopoly-playing and pill-popping!